Operating the digital experience engine and call center for the largest infrastructure developer in the state’s cooperative sector — AI-enabled marketing that drastically reduced acquisition costs.
LADDER is the largest infrastructure developer in the state’s cooperative sector. Customer acquisition cost was rising while traditional marketing yielded diminishing returns — they needed a digital marketing and CRM engine that converted at much lower cost per acquisition.
Microclouds operates both the digital experience engine and the AI-enabled call center for LADDER — combining intelligent campaign automation, CRM-driven lead nurturing and conversational AI in customer outreach.
AI-enabled marketing has drastically reduced acquisition costs for LADDER while improving the predictability of the sales pipeline across the infrastructure portfolio.